So you’re a hotelier and you’re looking for books to help manage your hotel. Below, you will find five books that are informative and each one is a must-read.
The first book you should read is called Contagious by Jonah Berger This novel examines the effectiveness and power of word-to-mouth regarding advertising. The book details the science behind this form of marketing because it’s proven to be successful; in fact, it’s ten times more effective than conventional practices. Contagious contains stories and intriguing research. The book discusses why commercials against drug abuse may have actually contributed to the drug epidemic. John Berger shows you how your product, in this case, your hotel, can gain popularity.
The next book on the list is 100 Tips for Hoteliers: What Every Successful Hotel Needs to Know and Do by Peter Vension. This novel is specifically targeted to hoteliers like you and is a sequel to his previous book, “Hotel Management”. The author discusses management decisions that will help you run a successful business and hotel. You can find a current list of books for hoteliers at http://brainfru.it
The novel Start with Why by Simon Sinek is also another book that you should consider reading. The author has spoken at TED as a leadership expert. He provides exceptional advice in order to aid readers in finding out the “why” of their company. This stems from the idea that people don’t buy what your brand sells, they buy why your brand sells.
Be Our Guest: Perfecting the Art of Customer Service by the Disney Institute is a novel centered around Disney. Basically, it discusses how the care of visitors and guests is absolutely essential when they’re staying in or at one of your commercial services. Hospitality is key!
Without Reservations: How a Family Root Beer Stand Grew into a Global Hotel Company by Bill Marriott, Jr. Demonstrates how you can be incredibly successful by starting out small. The author started out with a root beer stand and gradually, he managed it into a hotel called Marriott International.
Reading up on how to properly manage your hotel is one of the best things you can make as a hotel manager. You have a lot to worry about as a hotelier but if you read these novels, you may be able to make some changes that will help you in the future. Essentially, though, these novels discuss how marketing is the basis behind your business and if you want it to grow, you need to learn how to properly sell your brand. …